How to Prepare for Your Video Shoot

Planning Ahead

Are you thinking of hiring a cinematographer for a brand promotion or to grow your social media, but want to make the most out of the experience to get the best final product you possibly can?

Well, you came to the right place. Today, we’re talking about all the tips and tricks to get the most out of your video shoot.

Every strong video begins long before anyone presses record. A cinematographer can shape the story, but what you bring to the table determines the foundation of what comes through.

Think of a shoot as a collaboration, because that’s exactly what it is! When you arrive organized and ready, your cinematographer has more to work with, and your audience will see that in the results.

A little planning goes a long way.

Know Your Message

Before filming, clarify what you want the video to say. Not just in words, but in tone. What stands out about your individual business? Are you aiming for professional and high-end? Warm and personable? Upbeat and energetic? Use adjectives that reflect your company values. If you need ideas, here's a list to get your creative juices flowing.

Your cinematographer can adapt the visuals to match whatever message and tone you choose, but only if they understand the feeling you want to convey, so go in with some ideas of what you hope potential customers will feel when watching your story. A brand that knows its voice helps the camera tell the truth about who they are as well as who they serve.

When clients skip this step, even beautiful footage can feel empty. The clearer your message, the more intentional the final product.

Dress for the Frame

Wardrobe makes a bigger impact than most people realize. Cameras amplify color and texture, so what looks subtle in person can stand out or clash on screen.

Avoid loud prints, tight stripes, or neon shades that distract. Choose solid, neutral, or brand-coordinated colors that flatter you and complement the setting.

If you’re filming outside, remember that Arizona light is bright. Softer tones photograph better in intense light. And it never hurts to bring a backup outfit, especially for longer shoots. 

If you’re having trouble finding inspiration, look up a brand you love and watch their latest videos. What are they wearing? What do and don’t you like about the outfits? Refine the look you're going for and choose accordingly.

Prep to look your best on shoot day.

Timing Is Everything, Always

In Phoenix, the sun can shift from perfect to punishing in minutes, so timing matters. Morning and late afternoon are ideal for outdoor shoots, offering warm, natural light that flatters everyone.

Arrive early enough to review the setup, and settle nerves. The less rushed you feel, the more natural your performance will be. If your team is involved, make sure everyone knows when they’re needed and what to expect so they're also set up for success.

Location Sets the Tone

Where you film tells part of your story. A downtown office signals professionalism; a workshop shows craftsmanship; an open desert shot feels grounded and timeless.

Work with your cinematographer to choose spaces that best highlight your brand. Clean, clutter-free environments let your audience focus on you or your product. Small touches—plants and props—can bring life and personality without distraction.

If filming at your workplace, prepare the space by tidying up surfaces and check for logos or materials you don’t want on camera. A little pre-cleaning goes a long way in creating something that feels polished.

Be Yourself, Not a Script

It’s normal to feel nervous once the lights come on. The key is to remember that you’re not performing, you’re sharing.

Practice your main points, but remember, authenticity always reads better than perfection. Smile, breathe, and let your natural voice lead. A good cinematographer will guide you through pacing and tone so you sound and look your best. They can also provide sound design for whatever your needs are.

Think of it as a conversation, not a speech. You’re connecting with clients who need your services. This is your opportunity to bridge their needs with what you can provide them.

Individualize your shoot by being yourself.

Trust the Process

On set, things move fast. There are lighting adjustments, sound checks, retakes. It’s all part of crafting something beautiful. The crew will make sure you shine, so stay positive and open to the process.

Trust your cinematographer’s eye. If they shift a lamp or change your position, it’s to capture you in the best light—literally.

When you stay collaborative, the camera catches it. The takes that stand out are relaxed, genuine, and confident.

Ready to Tell Your Story?

We create commercial videos for businesses across Phoenix that are built to reflect who you are. No matter your need, our team brings the best professional cinematography and storytelling expertise to every project.

Contact Myers Media today for a free consultation! Call us at 623-694-5997, or fill out our online contact form. 

Every brand has a story. Let’s tell yours.