How Video Creates Connection During the Holidays
- krisannvaldez
- Dec 16, 2025
- 4 min read
Making December a Memory
Every industry in Phoenix feels the shift in December. It’s not the weather or the decorations: It’s the acceleration. Customers show up with tighter timelines. Projects need to be wrapped before the year ends. Teams juggle more tasks, more conversations, and more expectations than usual.
That pace is overwhelming for some businesses, but for many, it reveals something important: how they operate when things get busy. You see communication patterns clearly. You see how people solve problems. You see how their environment feels during its busiest stretch.
And that’s where video shows its value. When filmed with intention, December reveals the real identity of a business, the one that actually interacts with customers every day.
Marketers overwhelmingly report that video helps increase brand visibility and customer understanding, critical for building connection, especially during busy periods like the holidays. According to Wyzowl’s 2025 video marketing statistics, 96% of marketers say video has helped increase brand awareness and 82% report that video has increased web traffic for their businesses.
Connection isn’t created through holiday scenery or just because the month rolled around. It’s created through observing how a team carries itself when the stakes are higher and the pace is faster.
The Camera Captures What a Brand Can’t Script
During the holiday months, there’s less time to choreograph anything. A business has to keep moving, and that motion reveals things customers relate to:
A team working in sync without stopping to think
Staff communicating across a busy space
Quick decisions made at the register or customer service desk
The natural rhythm inside a business on a packed day
These scenes are the real operation. The tone. The organization. The flow.
When busy-ness picks up, people drop the performative layer because they just don’t have the time to. They speak naturally. They collaborate instinctively. Their personalities show without effort.
That’s the kind of footage that builds trust, because customers can sense when something is honest. A polished statement might look impressive, but real working footage feels reliable.
And the timing couldn’t be better, as people are turning to video more than ever when making purchasing decisions. Google research shows that holiday shoppers who use “Google or YouTube are 1.6X more likely to make a purchase”, making video a vital part of seasonal online engagement.
December Lets Customers See Your Competence
A lot of businesses try to highlight warmth during the holidays. Warmth is good, but competence is what earns long-term loyalty.
People want to know that a team works well together under pressure, especially if they’re making decisions about products or services that matter to them. December gives businesses a chance to demonstrate exactly that.
A camera doesn’t only record what’s happening; it communicates attitudes:
calm under pressure
efficiency
the ability to listen while multitasking
genuine attentiveness
how a team supports each other
When customers see those qualities, they connect to them. Not because of seasonal messaging, but because they’re seeing an operation that functions well when it’s busiest.
The Feel of a Workspace Matters More Than Decorations
During the holidays, people walk into businesses with a sharper awareness of the atmosphere. They’re more sensitive to how it feels to be in a space when it’s full.
Is there a sense of momentum, or does the space feel scattered?Is the communication smooth?
Video can translate all of that without explanation.
A wide shot of employees moving through tasks efficiently.The subtle sound of conversation layered over customers entering. A moment where a team member steps in to help another without being asked.
These moments show viewers what it’s like to interact with your brand—not during a slow morning, but when it matters.
You can’t fake that. December makes it visible.
The Pressure of the Season Highlights the Best of a Team
Every team has strengths that don’t always appear on a typical day. December reveals them quickly.
Some teams show exceptional coordination.Some show patience.Some show adaptability by fixing small issues before anyone notices.
The way a business responds to challenges says more about its values than any scripted message. And when those interactions are filmed, customers get a sense of who they would be working with.
These aren’t dramatic moments; they’re simple ones. A team member stepping forward to greet a customer who looks unsure where to go. A manager quietly redirecting workflow. An employee laughing while prepping an order.
Those are the details that make a viewer think, I’d trust this place.
Why This Type of Connection Lasts
Holiday promotions come and go. Seasonal decorations get taken down. But the impression a viewer gets from watching how a business handles real pressure stays with them.
People remember competence. They remember tone.They remember seeing an environment that functioned smoothly when it was full.
That is the foundation of customer connection. Not a theme, not a slogan, not a holiday aesthetic.
December may be hectic, but that’s precisely why it creates such strong, honest footage. It shows who you are at full capacity. It shows your culture, your priorities, your teamwork.
And that’s the kind of connection that doesn’t fade when the season ends.
Ready to Tell Your Story?
We create commercial videos and holiday photography for businesses across Phoenix that are built to reflect who you are. Whether you want behind-the-scenes footage of your busiest season, a message to close out the year, or a brand piece that shows your team in motion, we bring professional cinematography and storytelling expertise to every project.
Contact Myers Media today for a free consultation! Call us at 623-694-5997, or fill out our online contact form.
Every brand has a story. Let’s tell yours.