Measuring Success: How to Track the Impact of Your Video Marketing Campaign in Phoenix

With video marketing, it's not enough to simply create a video and hope for the best.

In today's competitive Phoenix market, businesses must make every dollar count. That’s why you need to track its performance and measure its impact on your business goals.

It's important to track your video's success.

Beyond Views and Likes:

While views and likes are a good starting point, they don't tell the whole story.  Understanding the effectiveness of your video marketing campaign, means you need to track metrics that align with your specific objectives. Are you aiming to increase brand awareness among Phoenix residents, drive traffic to your local store, or generate leads for your Arizona-based service? It’s imperative that your chosen metrics reflect those goals.

Key Performance Indicators (KPIs) for Video Marketing:

• Conversion Rates: How many viewers take the desired action after watching your video? Whether it's making a purchase, signing up for a newsletter, or requesting a quote, conversion rates are an important measure of success. For a Phoenix restaurant, this might mean tracking how many viewers visit their website to make a reservation after watching a video ad.

• Website Traffic: Is your video driving traffic to your website? Track the number of visitors who visit your site after watching your video and analyze their behavior to see if they're engaging with your content. Are they browsing your products, reading your blog, or contacting your sales team?

• Brand Awareness: Is your video increasing awareness of your brand? Monitor metrics like brand mentions, social media engagement, and search engine rankings to see if your video is making an impact. For a local Phoenix business, this might mean tracking how many people search for their brand name online after seeing their video.

• Customer Engagement: Are viewers interacting with your video? Track comments, shares, and likes to gauge audience engagement and identify content that resonates. Are viewers leaving positive comments about your brand or sharing your video with their friends in the Phoenix area?

  
  

Tools and Resources for Tracking Video Marketing Data:

• Google Analytics: A powerful and free tool that provides insights into website traffic, user behavior, and conversions.

• YouTube Analytics: If you're using YouTube to host your videos, YouTube Analytics offers detailed data on views, watch time, audience demographics, and more.

• Social Media Analytics: Most social media platforms provide analytics dashboards that track engagement metrics like likes, comments, shares, and reach.

  
  

Myers Media: Data-Driven Video Marketing

At Myers Media, we believe in a data-driven approach to video marketing. We work closely with our clients to establish clear objectives, track relevant KPIs, and analyze the results so that their campaigns deliver a strong return on investment.

Our team uses a variety of analytics tools to provide you with the insights you need to optimize your video marketing strategy. We can help you understand which videos are performing well, identify areas for improvement, and make data-driven decisions to maximize your results.

Don't let your video marketing efforts be a shot in the dark. Contact Myers Movies today to discuss how we can help you create a data-driven video marketing campaign that delivers measurable results for your Phoenix business.

This 60-second commercial did well for our client, Blue Tees.

Ready to Create a Data-Drive Video Marketing Campaign?

If you live in the Phoenix metropolitan or would like to book us for travel, please contact Myers Media today for a free consultation! Call us at 623-694-5997 or fill out our online contact form. 

Every brand has a story. Let’s tell yours.