Your brand has a story to tell. You're excited to share it with the world, but how do you take an idea in your head and turn it into a quality video?
Before you type in "videographer near me" into your search bar, consider answering these questions for your brand first.
1. What are your goals and who is your audience?
These are the main goals most businesses have for their video content:
Increase brand awareness: Do you want to showcase your brand's unique selling points? If so, a video is an attention-grabbing tool that W-O-R-K-S! Don't believe me? The statistics are out and 89% of consumers want to see more videos from brands.
Generate leads: These same statistics (and plenty of studies you can read about too) prove that videos drive potential customers to your website or contact information.
Educate audience: And videos provide valuable information about your products or services.
Audience:
Who are you trying to reach? Consider demographics, interests, and behaviors.
Understanding your audience will help tailor the video's content and style.
2. Determine Distribution Channels
You want to know which distribution channels a production team will help you prepare for. Ask them about each of these:
Website: Do you want to embed the video on your homepage or relevant product pages?
Social media: Sharing videos on platforms like YouTube, Facebook, Instagram, and LinkedIn can help you reach your target audience effectively!
Email marketing: Include the video in your email campaigns to engage subscribers--it's much better than reading stuffy same-old, same-old newsletters!
Paid advertising: You can also promote the video on platforms like Google Ads or social media to reach a wider audience.
3. Provide Background Information
Any videography company worth its weight in gold will get to know your brand first before working with you on a concept.
Company overview: Share your company's history, mission, and values.
Project goals: Clearly articulate what you hope to achieve with the video.
Budget: Specify your budget range to ensure proposals align with your financial constraints.
4. How To Find Videography Companies
Where to start? It's overwhelming! There's no shortage of production companies out there, but how do you find one who aligns with your brand's voice?
Identify potential companies: Research local and online videography firms by typing in "videography company near me." Pay attention to Google reviews, the feel of their website, portfolio content, and customer reviews.
Send a request for proposals (RFP): Include the information outlined above and any specific requirements.
Encourage questions: Invite the production companies to ask questions about your proposals so everyone is on the same page.
Provide equal information: If you bid the project to three or four companies, make sure they all have access to the same information so you can make a fair comparison!
5. Evaluate Proposals
So now you have a few options--but how do you narrow it to "the winner"?
Assess understanding: Which company demonstrated the clearest understanding of your business and goals?
Consider creativity: What do you think about each company's creative approach to their previous work? Would you be satisfied if one of their videos was your own?
Compare pricing: This one is obvious. But don't let a higher bid discourage you from considering a company. Quality often does come with a higher price tag!
Review references: When possible, check out references from previous clients to gauge the companies' reputation and quality of work.
Once you have the answers to these questions, create a proposal to submit to three or four production companies. I hope this helps you find a production company that can deliver a high-quality video to meet your needs and exceed your expectations.
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